Grain · Know Your Products

Know.
Compare.
Swap.
Shop better.

Scan any barcode. Grain decodes the label, shows how your region's regulator sees it, and surfaces a better-scoring alternative — in plain language, in your language.

Download on the App Store See how Grain works →
Unlimited barcode scans, free · 6 regulatory regions · 5 languages · 0 ads
Grain home screen with the barcode scanner open Grain product detail screen showing the score ring Smart Swaps screen suggesting a better-scoring alternative
EU · 2022
Banned
Titanium dioxide
FDA · United States
Allowed
Same ingredient
Smart Swap
52 → 88
34g → 4g sugar
Food · Cosmetics · Supplements ✦ Personalized to you ✦ 6 regulatory regions ✦ 5 languages ✦ 0 ads ✦ Free to start ✦ Scan any barcode ✦ Food · Cosmetics · Supplements ✦ Personalized to you ✦ 6 regulatory regions ✦ 5 languages ✦ 0 ads ✦ Free to start ✦ Scan any barcode ✦ Food · Cosmetics · Supplements ✦ Personalized to you ✦ 6 regulatory regions ✦ 5 languages ✦ 0 ads ✦ Free to start ✦ Scan any barcode ✦
Why Grain exists

A label is a marketing document.

It's written to be skimmed — the good words large, the Latin-named additives small. Underneath sits an ingredient list your own regulator has a position on. Some additives allowed today were banned next door last year. The label on the box will not tell you that.

Grain does.

A score read through you

Your Grain Score, personalized.

Allergies, ingredients you avoid, trusted certifications, the regulator in your region — Grain reads every label through your profile and flags what matters to you, not a brand's average shopper.

Profile settings for allergies, ingredients to avoid, and preferred certifications
Three aisles, one app

Food. Cosmetics. Supplements.

Most scanners stop at groceries. Grain reads the label on your cereal, the ingredient list on your moisturiser, and the fine print on your multivitamin — each scored against the rules that actually apply to that category, in your country.

One app. The whole shelf.

Scene 01 · In the cereal aisle

Ten boxes. One healthy claim each.

Scan them all — barcode scanning is unlimited and free. You pick the 91 and move on.

A list of scanned products with their Grain scores
Scene 02 · At the pharmacy shelf

A sunscreen your regulator cleared. Grain flags why it's contested.

When an ingredient is genuinely disputed elsewhere in the world, Grain surfaces the dissent — clearly, briefly, without alarm.

Ingredient detail showing how different regions regulate it
Scene 03 · Explore

The cleanest in every aisle.

Explore curates top-scoring products by category — yogurts, cereals, cleansers, protein powders — filtered by your allergies, diet, and trusted certifications, tuned to your region. Browsing, not searching.

Explore screen with curated product categories
Scene 04 · Every ingredient, explained

Plain-language ingredient analysis.

Every scan breaks the label down ingredient by ingredient — what each additive is, how it moves the score, and where regulators stand. When there's a regulatory source, Grain cites it. No jargon, no Latin required.

Ingredient-by-ingredient analysis of a scanned product
Scene 05 · Ask Grain

Any question, answered.

Ask Grain is an AI chat that knows the product you just scanned. "Is sodium benzoate okay with my kids?" "What's actually in cochineal extract?" Answers are grounded in live web search and the regulator for your region. Responses are AI-generated and may not always be accurate — and never medical advice.

Ask Grain chat answering a question about a scanned product
Scene 06 · Home, at 10pm

Every scan, remembered.

A history of everything you've scanned, an insights dashboard, even a receipt scanner that turns a shopping trip into trip insights — and the swaps that stuck.

Insights dashboard with scan history
Scene 07 · Learn

The why, not just the score.

A new article on ingredients and labels lands every week — each one must cite at least two live authority sources before it publishes, or it doesn't. Plus a glossary for the additives Grain flags.

Learn tab with weekly articles and the ingredient glossary
Independence

Funded by subscribers. Nobody else.

Grain is funded by subscriptions. No money from brands to influence scores. No ad auctions. No data resale. The privacy policy names every service that touches your data, and you can delete your account — and everything with it — anytime. If any of that stops being true, we've lost the plot.

No brand deals · No ads · No data resale. Ever.
Read the privacy policy →

Start reading labels in plain language.

Unlimited barcode scanning is free, plus 3 free uses of each AI feature. Premium: 7-day free trial, then $29.99/year or $3.99/month. Cancel anytime.

Download on the App Store